Racing and fine watches are a long-held tradition rich in history. TAG Heuer’s placement of its Monaco Chronograph on the wrist of Steve McQueen for the movie Le Mans cemented the practice, and it still holds today… even in the world of network connected and always correct mobile phones… and even in the world of electric cars now used in racing.

Omologato, another watch brand fond of creating watches for racing enthusiasts, has taken that step into the world of electric cars with their latest marketing partnership. It seems the British watch manufacturer has paired with the Mahindra Racing Formula E team.

In addition to the gratuitous Omologato logos on the Mahindra Racing Formula E racers piloted by Nick Heidfeld and Felix Rosenqvest, there will also be two watches made to commemorate the partnership. The Mahindra Racing Chronograph will feature the team logo and checkered flag theme on the face of the watch and be available in both red and black varieties.

Read the full press release below.

Omologato Partners with Mahindra Racing Formula E Team
[source: Omologato]

Windsor, UK. 08 March 2017 – Omologato is to become an official partner of the Mahindra Formula E team.

The long-term multi-level partnership will begin at the next Formula E race, the Mexico City ePrix, which takes place at the start of April. The deal will see Omologato branding present on the Mahindra Racing Formula E challenger and on the drivers’ gloves. Omologato will provide clocks for the Mahindra garage and exclusive chronographs for team members to wear over the course of race weekends.

Omologato is renowned for designing and creating a host of bespoke motorsport inspired timepieces. The partnership will introduce the Omologato brand and its core motorsport enthusiast fanbase to the high profile world of Formula E. It will also see Omologato and Mahindra Racing partnering at various public events such as #ChronosAndCars – a meeting of car, camera and watch enthusiasts – throughout the year.

The Mahindra Racing Formula E team currently lies third in the team standings, after getting off to an incredibly strong start to the 2016-17 season with its season three challenger, the M3Electro, with two podiums in the first two races from drivers Felix Rosenqvist and former F1 racer Nick Heidfeld.

The FIA Formula E Championship is the world’s first all-electric single seater racing series. Showcasing the latest EV technologies, Formula E brings thrilling street racing and a festival atmosphere to the doorstep of fans across the world, as the series races across the world’s biggest cities.

The exclusive Mahindra Racing timepieces will be available for motorsport fans to purchase through the dedicated Omologato website – www.omologatowatches.com.

Omologato founder Shami Kalra, said: “We are delighted to become an official partner of the Mahindra Racing Formula E team in one of the world’s most forward-thinking sports. We welcomed the challenge of designing these special timepieces for the team to take to iconic cities across the globe. One of our aims at Omologato is to give motorsport enthusiasts the chance to feel immersed in motorsport, either through our chronographs or our #ChronosAndCars events. This exciting long-term multi-level partnership will give Omologato fans the opportunity to get closer to the Mahindra Racing Formula E Team.”

Dilbagh Gill, Team Principal of Mahindra Racing Formula E Team, said: “We are delighted to welcome Omologato to the Mahindra Racing family. The Omologato brand is highly regarded in the motorsport community and we both share the same passion for delivering exciting motor racing and heritage to fans across the globe. We look forward to engaging with fans at Omologato events and having Omologato on our cars at the next race in Mexico City.”

About Omologato
Omologato is a British watch brand established in 2015 with the aim being to create fine motorsport inspired timepieces designed to celebrate iconic locations, cars and figures. Founder Shami Kalra has more than 25 years’ experience in the watchmaking industry, and brings his passion for all things motorsport to Omologato, ensuring that every timepiece produced by the company is a real tribute to the sport.

Each watch is hand assembled using a world-leading Chronograph movement, housed in British designed cases, with bespoke faces and straps. Omologato timepieces offer the broadest and most accessible range of watches designed specifically for the automobilist in the world today, with the range consisting of more than 30 designs, with several limited editions. Prices start from £249 and more details can be found at www.omologatowatches.com.

About Mahindra Formula E Team
Mahindra Racing is one of ten teams – and the only Indian team – to compete in the FIA Formula E Championship. It is also the first and only Indian team to participate in the FIM MotoGPTM World Motorcycle Racing Championship Series since 2011 and the Italian National Motorcycle Racing Championship (CIV) in 2012.

Mahindra Racing enters the third season of Formula E with its own electric powertrain to power its quartet of electric racing cars. The new M3Electro, launched for season three, is ready to build on the team’s successes which include two podiums and seven double-points finishes during the 2015-16 season. Together with drivers Felix Rosenqvist and Nick Heidfeld, the team has high technical and sporting ambitions in the ground-breaking, fully-electric championship.

Mahindra is known for competing in the Moto3TM class of the MotoGPTM World Championship Series as both a team and manufacturer. From 2015, India’s first and only MotoGPTM manufacturer has concentrated on strengthening the development program of its successful Mahindra MGP3O Moto3TM racing motorcycle. Mahindra’s bold decision to take on the world’s best at the highest level of motorcycle racing has won the team a number of prestigious awards in India.

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