TAG Heuer’s Connected Modular has been proving itself as the smart watch for people who prefer those sorts of things from an established and even iconic watch company versus a company that makes computers. We’re fans of the series from TAG, and maybe even moreso with the watch’s first real racing tie-in thanks to Red Bull.

The watch industry event Baselworld was the backdrop for the new special edition Connected Modular’s introduction. Officially, it is the Aston Martin Red Bull Racing Formula One Team Special Edition. That’s a long name, but also a racing team and a watch company with equally long lists of accomplishments.

The usual place to indicate such a tie-in is often the face of a watch. The same can be said here, albeit in pixels on a screen versus logos fixed on a material face. Materials are enhanced though, taking on the blue coloring with red stitched accents that matches Red Bull’s own liveries.

Check out full details and pics on the TAG Heuer Connected Modular 45 Aston Martin Red Bull Racing Formula One Team Special Edition in the gallery and press release below.

[source: TAG Heuer]

To mark the launch of the Formula One season on March 25thin Melbourne, Australia, and to celebrate the partnership’s third year, TAG Heuer developed a special edition of its TAG Heuer Connected Modular 45. With its bold 45 mm diameter, the connected watch bears the team’s colours, midnight blue and red, a combination which naturally suggests a racing spirit.

A special dial has been created for this edition, with a GMT function, a crucial component for the members of the team who travels all year long around the world for the races. The logo of the Formula One Team is applied at 09H to recall the story if this special edition.

This special edition features all the functionality of the Connected Modular 45. Launched on March 2017, in the heart of Switzerland in Brunnen, the TAG Heuer Connected Modular 45 is the first TAG Heuer Modular luxury watch bearing the Swiss Made Label. The Connected Modular 45 has been designed, developed, and assembled in the TAG Heuer Manufacture, in La Chaux-de-Fonds in Switzerland, in the same spirit and with the same high standards as a luxury product with Swiss Made quality. The watch features an original concept which is brand new in the field of connected watches: the connected module is interchangeable with an Haute Horlogerie mechanical module – 3 hands, chronograph or chronograph tourbillon COSC certified – offering a vast choice of materials, colours and combinations: the concept of modularity also applies to the lugs, strap, buckle. This is a genuine Swiss luxury watch engineered in collaboration with Intel: water-resistant to 50 meters, it features GPS, an NFC sensor for payments, a stunning high definition AMOLED screen, a wide selection of unlimited customizable TAG Heuer dials. Google’s Android Wear 4.4+ or iOS 9+ and the new TAG Heuer Companion app improve the software experience and keep you connected with the people and information that you care about most.

The watch comes with an additional black rubber strap and is presented in a special midnight blue packaging.

TAG Heuer is the Official Timekeeper, Official Watch and Team Performance Partner of Aston Martin Red Bull Racing Formula One Team, and since 2016 has been the official engine naming Partner of the team, with the Aston Martin Red Bull Racing car for the current season being officially named the Aston Martin Red Bull Racing-TAG Heuer RB14. It was the team’s atypical approach to sport, performance and entertainment which appealed to TAG Heuer and which continues to be perfectly in line with the avant-garde Swiss watch brand’s marketing strategy.

TAG Heuer takes the opportunity to wish all the best to the Aston Martin Red Bull Racing Formula One Team for the coming season!


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