If it’s January then it’s Arizona auction time, and Barrett-Jackson aims to celebrate that fact with Forza Motorsport 7. Barrett’s not the only game going in Arizona, but they’re the big dog and they put a point on that with marketing moves such as this. Even better for gamers, the expansion pack adds an eclectic mix of cars to the Forza portfolio.
The pack includes seven cars, each chosen by the tam at Barrett-Jackson. It includes a 1932 Ford Custom “Double Down”, a 1970 Chevrolet Chevelle Super Sport Barrett-Jackson Edition (alright, alright, alright), 1963 Shelby Monaco King Cobra and more.
Check out the full press release below:
SCOTTSDALE, Ariz. – Jan. 11, 2019 – The worlds of collector car aficionados, racing fans and gamers will collide on January 15, when the Barrett-Jackson Car Pack is released in Forza Motorsport 7, an Xbox One and Windows 10 PC game that immerses players in the exhilarating thrill of competitive racing. On the eve of the Barrett-Jackson Scottsdale Auction, the game will feature seven historic collector cars hand-selected by the Barrett-Jackson team.
“Barrett-Jackson and the Forza racing franchise are major drivers of the international car culture,” said Craig Jackson, chairman and CEO of Barrett-Jackson. “Barrett-Jackson helps enthusiasts fulfill their high-octane dreams through the greatest collector car events in the world. Forza gives enthusiasts the opportunity to enjoy rare cars through a virtual experience. We’re honored to work with Microsoft’s Turn 10 Studios to join those two worlds through a fantastic, fun game that will inspire a new generation to be part of the car culture.”
Turn 10 Studios collaborated with Barrett-Jackson experts to select the vehicles of the Barrett-Jackson Car Pack. Seven historic collectible cars will be featured in Forza Motorsport 7, including the 1932 Ford Custom “Double Down,” the 1970 Chevrolet Chevelle Super Sport Barrett-Jackson Edition, the 1963 Shelby Monaco King Cobra and more. The Barrett-Jackson Car Pack is available for purchase and is also included as a free add-on for players who own the Forza Motorsport 7 Car Pass.
“We have a deep connection to every vehicle in the Barrett-Jackson Car Pack, whether they crossed our auction block or were personally owned by someone on our team,” said Steve Davis, president of Barrett-Jackson. “Working closely with Turn 10 Studios, we channeled that knowledge into a group of cars that will deliver an authentic and exciting digital driving experience for enthusiasts of all ages through Forza Motorsport 7.”
About The Barrett-Jackson Auction Company
Established in 1971 and headquartered in Scottsdale, Arizona, Barrett-Jackson, The World’s Greatest Collector Car Auctions®, is the leader in collector car and automotive lifestyle events, which include authentic automobilia auctions and the sale of high-profile estates and private collections. The company produces auctions in Scottsdale, Arizona; Palm Beach, Florida; at Mohegan Sun in Connecticut; and Las Vegas, Nevada. With broadcast partners MotorTrend (formerly Velocity) and the Discovery networks, Barrett-Jackson features extensive live television coverage, including broadcasts in over 150 countries internationally. Barrett-Jackson also endorses a one-of-a-kind collector car insurance for collector vehicles and other valued belongings. For more information about Barrett-Jackson, visit Barrett-Jackson.com or call 480-421-6694.
About the Forza Racing Franchise
The highly acclaimed, award winning Forza franchise, which includes the Forza Motorsport and Forza Horizon series of games, is the best-selling racing franchise this generation across all console platforms and is also home to one of the largest racing communities in the world.
Forza games are powered by the ForzaTech® engine, delivering breathtaking graphics and unmatched simulation; feature Drivatar® AI, delivering dynamic human-like opponents even when you’re offline and feature unmatched online community and competition with Xbox Live, the world’s the fastest, most reliable gaming network.
Through premier partnerships across the automotive industry, Forza games feature the world’s greatest cars, including “First in Forza” debuts such as the McLaren P1, Ferrari La Ferrari, Ford GT, Lamborghini Centenario and the Porsche 911 GT2 RS.