Detroit, MI — General Motors appears to be taking a page from the books of European car manufacturers such as Volkswagen, Audi, BMW and more as they paint a more customer friendly face on their Renaissance Center corporate headquarters facility. As part of an immersive experience installation being opened is a new company store with merchandise from the Chevrolet, Buick, Cadillac and GMC brands.

GM Company Store

Just as Detroit’s is becoming more of a destination for travelers thanks to its own more recent renaissance, so too is GM as an anchor to that progress. Those traveling here, often for automotive reasons such as the North American International Auto Show (NAIAS) or the Woodward Dream Cruise, will have another box to tick as they attempt to take in the best automotive themed highlights.

GM Company Store

The GM Company Store will be located on the facility’s Level 1, in part of what is being called the GM Wintergarden. Hours will be 9:30-5:30 Monday through Friday. Hours on select weekends are also promised, but not yet detailed.

GM Company Store

See the full press release below for more information.

PRESS RELEASE: GM Company Store Opens in the Renaissance Center
source: General Motors

DETROIT — The GM Company Store officially opened today at the company’s global headquarters at the Renaissance Center in downtown Detroit.

The new store is part of a larger renovation project that includes significant updates to the public spaces in the Renaissance Center. In addition to the store, GM will add an immersive experience with interactive exhibits that will highlight innovation, technology and design across the company’s global brands.

“We are excited to be able to bring the stories of our brands and our company to life by elevating the experience in our world headquarters for our employees and the public,” said Tim Mahoney, chief marketing officer of Global Chevrolet and leader of GM Global Marketing Operations. “The new GM Company Store allows us to offer merchandise from each of our U.S. brands celebrating our most iconic nameplates.”

The GM Company Store offers branded merchandise representing Chevrolet, Buick, GMC and Cadillac and is located on Level 1 in the GM Wintergarden. It will be open from 9:30 a.m.-5:30 p.m. during the week and occasionally on the weekend. Please visit www.gmcompanystore.com for up-to-date store hours and a look at the variety of merchandise that will be available. GM employees will be eligible for a 10 percent discount when they show their company ID.

About the GMRENCEN
One of Detroit’s most recognizable skyscrapers, the GMRENCEN serves as the global headquarters for General Motors located along the international riverfront since 1977. The GMRENCEN reaches across 5.5 million square feet of prime real estate and is divided into seven towers of office, retail and lodging space. Welcoming more than 17,000 visitors and employees to the building each day, it provides an array of dining, shopping and meeting opportunities, including eateries like Andiamo Detroit Riverfront, Coach Insignia, Granite City Food & Brewery, and Joe Muer Seafood, as well as the 70-story Detroit Marriott hotel, a conference center and more. For more information, visit www.gmrencen.com. Connect with the GMRENCEN on FacebookTwitterInstagram and Trip Advisor.

General Motors Co. (NYSE:GM, TSX: GMM) and its partners produce vehicles in 30 countries, and the company has leadership positions in the world’s largest and fastest-growing automotive markets. GM, its subsidiaries and joint venture entities sell vehicles under the Chevrolet, Cadillac, Baojun, Buick, GMC, Holden, Jiefang, Opel, Vauxhall and Wuling brands. More information on the company and its subsidiaries, including OnStar, a global leader in vehicle safety, security and information services, can be found at http://www.gm.com.

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