Okay, so 1:1 scale Lego build cars on display at automotive events isn’t necessarily a new thing. Volvo did it with their first generation XC90 and Porsche did it with their 911 RSR at Le Mans. There’ve been numerous others, but to our knowledge no one’s ever attempted to enlist event attendees to help in the build. McLaren aims to change that with a full-sized 720S assembled in Legos at the Goodwood Festival of Speed. By our measure, this could be a very cool or colossally bad idea… maybe both.

Brick fans can already tell you that the McLaren 720S joins Lego’s Speed Champions lineup this year. To help celebrate the arrival of this new Lego/McLaren merchandising tie-in, the McLaren team plans what may prove to be the most ambitious Lego build ever… not just because it’s big and complex, but also because of the herding cats train wreck of a plan enlisting hot and sweaty FOS attendees to add in to the effort.

Worth noting, McLaren isn’t starting with a box of bricks. Their team has already assembled 267,300 pieces of the build thus far. Another 12,700 bricks are expected to be laid by attendees in order to complete the build.

BUILD YOUR OWN FULL-SIZE LEGO McLAREN 720S AT GOODWOOD
[source: McLarenAutomotive]

One very special McLaren 720S is set to make an appearance at Goodwood, swapping its usual aluminium and carbon-fibre structure for bright orange LEGO® bricks.

Following on from the launch of the 75880 LEGO® Speed Champions McLaren 720S miniature set, McLaren’s all-new supercar will be fully realised in LEGO® form at the Festival of Speed.

But there’s a twist. The 1:1 scale model will arrive at the Goodwood stand incomplete. In order to finish the build, visitors to the McLaren stand will need to place orange McLaren bricks in designated parts of the car, with the 720S reaching completion by the Sunday at the end of the Festival of Speed.

Just preparing the car for Goodwood has required more than 267,300 LEGO® bricks, with McLaren fans visiting the stand expected to add over 12,700 to completely finish the build. The end result will be a full-size LEGO® 720S weighing in at no less than 1.6 tons; more than the road-going 720S’s 1283kg lightest dry weight.

In order to produce such an accurate representation of the 720S, McLaren Automotive worked closely with the Speed Champions LEGO® team based in Billund, Denmark, providing in-depth vehicle CAD data so that the model could be fully realised.

The model was built up around a steel frame, with a team of six working for over 2,000 hours to build the car by hand. For comparison, a real-world production 720S takes around 12 working days in the McLaren Production Centre to assemble.

Also featured on the LEGO® 720S build is the all-new Pirelli P Zero CORSA tyre used in its road-going equivalent, complete with silver ‘Pirelli Colour Edition’ graphics.

The McLaren 720S is available to order pre-assembled, with prices starting at £208,600.

 

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