Month: January 2019

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If it’s January then it’s Arizona auction time, and Barrett-Jackson aims to celebrate that fact with Forza Motorsport 7. Barrett’s not the only game going in Arizona, but they’re the big dog and they put a point on that with marketing moves such as this. Even better for gamers, the expansion pack adds an eclectic…

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With just a few Lego Speed Champions kits released each year, it’s not like Lego’s licensing arm is going to threaten Hot Wheels when it comes to brand selection. The sales success of these kits suggests there’s certainly more of a market, and fortunately those with a larger appetite there are enthusiasts out there in…

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Puma has become the exclusive technical partner of Porsche Motorsport team for fireproof racing clothing as well as shoes and luggage. The Puma logo will be featured on both Formula E racecars and all racing clothing of the Porsche factory drivers and pit crews from the beginning of Season 6.

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Dodge and The LEGO Group announced a partnership pairing the two iconic brands through a new multimedia marketing campaign. The initiative includes a new LEGO® Speed Champions building set that features the 2018 Dodge Challenger SRT Demon and the 1970 Dodge Charger R/T.