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Puma sent out an email this week announcing a Friends & Family discount for its entire store. Given the ample amount of car and motorsport tie-ins the cat-themed apparel brand manages, this means great gear for a few key brands… including both normal and sale items in their online store. As a quick reminder, several…

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The Breitling Premier Norton Edition is a potent representation of a partnership between two iconic brands that share intriguingly similar timelines and powerful legacies. The watch expresses the style and performance expect­ed from a maker of refined Swiss watches and a motorcycle brand renowned for its exclusive British engineering. The Breitling Premier B01 Chronograph 42…

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Breitling and Britain’s Bentley Motors enjoy the longest-ever partnership between a watch brand and an automo­bile manufacturer. In fact, it dates back to 2003, when Bentley, the world’s most admired luxury car brand, launched the very first Continental GT. Every detail in this unrivaled grand tourer reflected Bentley’s ongoing commitment to quality, luxury, and performance, and,…

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If it’s January then it’s Arizona auction time, and Barrett-Jackson aims to celebrate that fact with Forza Motorsport 7. Barrett’s not the only game going in Arizona, but they’re the big dog and they put a point on that with marketing moves such as this. Even better for gamers, the expansion pack adds an eclectic…

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With just a few Lego Speed Champions kits released each year, it’s not like Lego’s licensing arm is going to threaten Hot Wheels when it comes to brand selection. The sales success of these kits suggests there’s certainly more of a market, and fortunately those with a larger appetite there are enthusiasts out there in…

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Puma has become the exclusive technical partner of Porsche Motorsport team for fireproof racing clothing as well as shoes and luggage. The Puma logo will be featured on both Formula E racecars and all racing clothing of the Porsche factory drivers and pit crews from the beginning of Season 6.

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Dodge and The LEGO Group announced a partnership pairing the two iconic brands through a new multimedia marketing campaign. The initiative includes a new LEGO® Speed Champions building set that features the 2018 Dodge Challenger SRT Demon and the 1970 Dodge Charger R/T.

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Combining a wealth of sophisticated gadgetry and the elegance of 007’s iconic Aston Martin DB5, LEGO Group have today announced the launch of the LEGO Creator Expert James Bond™ Aston Martin DB5, available exclusively from LEGO Stores and shop.LEGO.com from 18th July, 2018. James Bond’s Aston Martin DB5 from the 1964 hit film Goldfinger is the latest…

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That Lego would be introducing a hyper-detailed Bugatti Chiron kit to its Technic lineup hasn’t been too much of a secret. The kit was confirmed with early details of the brick manufacturer’s 2018 lineup months ago, and in more recent weeks some spy pics have been popping up on the web and on Instagram. All…

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Chopard has been an official partner to the Mile Miglia now for exactly 30 years. In a world where sponsorships can be a bit mercurial, this qualifies as an anniversary well worth noting. In as much, Chopard has done it in a way they know best, by making a very exclusive time piece commemorating the…

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The random nature of the Lego Ideas platform of enthusiast-submitted designs is always good for both entertainment and admiration. While supercars or automotive icons may seem the more obvious designs for hopeful Lego designs, cars like this AMC Pacer by Lego Ideas user sanoschut suggest there’s more than enough room for the esoteric. Pacer fans…